Beanstalk is a multidisciplinary project team created at the Madeira Interactive Technologies Institute, in partnership with the Associação de Promoção da Madeira (AP Madeira). Our goal is to design and deliver a product to the board of the Tourism of Madeira that allows them to analyze trends in tourism and marketing – have a better understanding of what both locals and tourists visit, how and when – and further complement this with a transmedia experience that can potentially stimulate local economy.

This project is divided into two components – the first of which focuses on the creation of a platform where it is possible to keep track of the flow of people in Madeira. The second component consists in the development of a location based storytelling experience, using everyday mobile devices, that capitalizes on the previously collected data.